Fedrigoni Submission

Responsive - Onform artboards and evaluation

Evaluation

Onform was a fun brief to do as the shapes given every other week were different and some really got me thinking. With this brief I did try not to think too much about what the shape could be and what was the first thing that came to my head, sometimes it did take a while for me to see something.

I think this is why I in the crit I received the comment ‘onforms not very original’ which I disagree with because half of the time the image I had draw was nothing like any other artist’s drawing. The boat and the bird may have been the unoriginal designs, but that doesn’t mean I didn’t make them original to me. Plus the task I set myself was not think too much about what I could draw, it was mainly an exercise for myself to improve my drawing skills and to look at shapes differently.

I should have done more drawings, because I don’t think 4 is enough to submit, considering my aim was to not think to much about the shape and just draw. But I would like continue this exercise to help me stimulate ideas and getting into drawing straight off, not repeatedly going back and erasing part and re-doing it.

And I think this exercise, although I only did a few really helped me to get into the mind set of, it doesn’t have to be perfect, just draw what I see.

Responsive - Penguin artboards and evaluation

Evluation

This brief took a lot of thinking and research before I started designing. I had watched the film A clockwork orange, but not read the book, so I was aware of key points that would influence my design, but not aweare of the existing book cover styles.

Obviously the design had to be ‘imaginative and eye catching’ as the brief specifes this, but also would have to be recognisable, so I needed to create something different, which was a challenge for me because, every idea I seeme to come up with, there was already something similar. I really had to think about line quality, text, colour and layout all to make it appear different.

I think my design could have been a lot more original, I liked what I had done, but wasn’t sure whether it is what the brief was really asking. I did go for the typical look of the character, which they eyes and hat, but tried to make it different an mysterious by only showing half of his face. I used a chalky kind of pen tool because in the film I though the graffitied over wall mural really said something bout the film, so wanted to include that rough look.

I did enjoy creating this cover, I just think I could have spent more time developing ideas to make it more original and make it stand out. You can tell which book it’s for which is what you want for a cover, something to entise you but not give the story away, which I think mine does, but it can also be seen as something that’s been done a lot prieviously.

Responsive - Odd Type Artboards and evaluation

Evaluation

This was probably my favourite brief as it was working with a material that I love, and I get to be part of an anthology which is filled with other your artists and writers.

Out of the two stories I was given to read over, I chose the story ‘Rhythm hit’ as I had so many ideas of how to create imagery for the story when reading through. I really enjoyed the process of analysing the story, picking out information about the characters and environment so I could us this detail in my illustrations.

The challenge for me during this project was creating something purely from text. Normally with my paper art, I work from a range of images and just create something based off them, but with this, I had to read over the story, and picture the characters going about their life.

As I was to create 3 illustrations for the story, I needed to pick out bits that obviously were all too close to eachother but also told main parts of the story.

I chose a main bit at the beginning where the assistant didn’t really have much going on in his life, and was down all the time. The second where suddenly he would be getting texts, ones he’d have to memorise in order to do his job right. And the last, which I think is and iconic bit in the story, where the murder drives him home and they sit and talk for a while.

The images on their own may not tell the story, as when I asked for feedback they liked what I had done, but didn’t really understand. This didn’t really bother me, as the illustrations will be accompanied by the text when published.

I love all the positive feedback I got both from crits and from the people working on the anthology, it was as really great to talk with the writer to get his opinion on my designs before I began making.

With this I knew communication with the curators would be really important, so I created something they liked, so I tried to ask as much as possible about my work and what they wanted, what they would change. So it was great to get that feedback. And I’d continue to be this interactive with my clients in the future as it was such a big help to me to find out what they want.

Responsive - Fedrigoni artboards

Evaluation

Working in a collaboration was really eyeopening for me, as Richelle would consider different things to what I did, based on our interests, personality and our practice.

I really enjoyed working on this project because, as much as I love animation, it was something different to give myself a challenge. I would have liked to of included animation into the project, and I dis stat looking into stop motion origami, but our research lead us elsewhere. I did however get to include quilling which I love to do on the side, and as a group we likes how it fit with the design and history of the paper company.

Challenges we faced were mainly to do with time, we struggled to find days to meet, and relied heavily on keeping each other up to date through messaging, which wasn’t too bad at the beginning as we could post onto a private online page, so we could meet and discuss what needed to be done in uni, and then each go off an do our part and post our work and give feedback.

But when it came to near submission we had other deadlines, and sometimes I’d be waiting around for my partner and I was worried it wouldn’t get complete in time, because we bother needed to work as a team for the final bit done.

I would have liked to experiment more with different materials and patterns, we did begin to experiment with foiling, but I was so conscious of time that I suggested just leaving it and concentrating more on getting a final outcome done.

The outcome I’m pleased with, it’s not really what I would have thought I would have done myself, but I did enjoy the process of designing and making it. 

And I think working with someone from a different course really helped, not only to interact with new people but learn new skills from them.

Responsive - final imagery

Responsive - final development

Before deciding on our final design, we decided to experiments in ways we could add a little something extra to either the envelope or ticket.

Richelle knew hoe to do foiling, so we took the fedrigoni logo and printed then foiled it. I did really like this however, I didn't think it went with the quilling design on the ticket. 

I said we'd either have to do foiling for both the envelope and the ticket,  or not use it at all, becuase it was such a contrast from the brightly coloured quilling, and just did not work together. 

I then tried a diy version of embossing which we had talked about previously.I cut out 2 layers of the logo in card, and used a bone folder to go over the text to create this embossed effect.

We spent some time creating diffent envelopes that the ticket books would live in. I had created this slot envelope we both thought worked, but because the tickets are on a tick card, it's have to be more box shaped. So I got working on that, trying it out with different coloured card. I though the blue I had first used was too light, even though it was similar to the blue I'd used in the quilling, it did not go well together, so I chose a navy. Both me and Richelle liked the navy as it looked sophisticated and went well with the textured paper that Richelle had printed the tickets on.    

The tickets were perfereated so they could be ripped from the ticket book and then bind together with glue.