Thursday, 28 January 2016

responsive - Fedrigoni previous breifs



I looked at a previous Fedrigoni Brief to see what had been previously done for the company, and what kind of level of work they would be expecting this year.

Their task was to desgin a new marketing tool to promote their new Sirio Ultra Black paper. 

For what I can see from the winners, the element of 3d was used a lot, creating depth to the work, making it stand out. 



With this brief the artist created a world made up of the different sheets of paper, inviting the viewer to look closer at the text.

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