I looked at a previous Fedrigoni Brief to see what had been previously done for the company, and what kind of level of work they would be expecting this year.Their task was to desgin a new marketing tool to promote their new Sirio Ultra Black paper.
For what I can see from the winners, the element of 3d was used a lot, creating depth to the work, making it stand out. With this brief the artist created a world made up of the different sheets of paper, inviting the viewer to look closer at the text.



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