For my next, smaller brief, I'd picked the Penguin brief as I was attracted to one of the books listed in particular and I had previously enjoyed designing book coves for a project back in college.
Looking though the brief, I now need to identify what it's asking me to do and how I am going to solve it.
- What problem(s) are identified by the brief? The company wants you to create a cover illustration for one, or all of the books listed.
- What is the brief asking you to do about it/them? It's asking me to design a cover that's imaginative,neyencatching and includes the type given..
- Who is the audience? I have chosen to do a cover for A Clockwork Orange, as this is an adult fiction novel, the audience will be those who enjoy reading this genre. But the brief spesifically want to attract to the modern audience.
- How will the message be delivered? I will try to create a cover that is eye catching and avoids the cliches of previous covers.
- Can you foresee any problems in responding to the brief? A problem that may happen is that the cover still needs to recognisable, but also unique, and to avoid the cliche, eye, and clock work cogs, etc, may still need to be used.
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