Applied Animation - chosen brief

Idents

E4 – Pop culture entertainment.

"Hey there, we want a new animated ident that smacks of E4 attitude and can be played on the telly during the daytime so, no naughty stuff!! It has to be exactly 10 seconds long and include our wicked logo, preferably included in the animation and not just at the end. The sound bed (that's technical speak for backing track) ought to reflect our irreverence and most importantly be an original composition or license free, it's fine to include sound effects too. Awesome stuff, can't wait to see your work!!"

I chose E4 because I'm familiar with the channel and feel confident that I could create something that fits with what they want. I also like the colour scheme and think it would be good to work with these limitations, but then have the freedom to create whatever I want, within reason, as the channel is quite open to when you create.    

Discovery Channel – Reality TV and pseudo-scientific entertainment.

"Right, let me get straight to the point.... we need a new ident for our channel and you're the person with the knowledge to get it done..... animator vs ident.... nice.... I'll save that idea for later, could get some viewing figures out of it once we're done with the sharks eh! Anyway... back to why I've contacted you, we've seen your work and we think that you'd be able to do our channel justice so what about it, are you up for the challenge? There's a couple of things that you need to know before you start.... Number 1... it needs to be exactly ten seconds long. Number 2.... our logo needs to be shown. and C........ You've got to have permission to use any audio that you choose. Nice one, can't wait!!"

I chose to then do the Discovery channel, fist of all because it's quite a contrast to the type of animation I'd create for E4, this would have to be more serious and factual instead of weird and random. 

I decided not to go with CBeebies because I feel like I'd be too temped to follow there theme of the bugs, and I want to create something different. The idents used are primarily animated and I don't want to just follow their style, but would't know what other style would fit their channel.   

I didn't choose BBC4 because it's not a channel I know much about, even though I've looked at existing idents on their channel, I don't quite know what kind of style animation wise would fit their channel.