Lloyds TSB

This advertisement effectively uses animation to make their bank seem a lot less confusing and simpler than other banks. It's got a happy little tune, with happy little characters and everything just looks nice. They describe all the things they do to help people in hope that people will choose to bank with them. I think the animation does help a bit, because people like their advert and I've heard people talk about it, but whether it would make them choose their bank, I don't know. It doesn't make me want to switch banks.